Company Production

Google’s main product that most internet users are familiar with is their search engine. However, two of their newer products that they are focusing on promoting right now is Google Chrome and Google +. Google targets younger adults for their products. Microsoft has set their default search engine to Bing, so the people who are using Google either changed the settings or are using a different operating system, meaning they are likely more tech savvy (Retrieved from http://www.seodesignsolutions.com/blog/search-engine-optimization/comparing-google-and-bing-demographics/ August 30, 2012).

Google’s search engine is still in high demand. In February of this year, “Google still garnered 66.4 percent of all searches made on the web” (Retrieved from http://www.pcworld.com/article/251626/google_remains_king_in_searches_hearts_and_minds.html  August 30, 2012). This is a demand that Google has no problem meeting. Google runs on thousands of servers all over the world, so it is more than capable of handling the requests of the number of people that use it.

Google’s services fall under the tertiary stage of production. Essentially they need to staff their employees, build the software/programs that they offer to the public, and then maintain them to ensure that they are always running properly and up-to-date with what their customers need and expect.

Google’s famous for the perks that they provide for their staff. One of these perks is 20 percent time. Essentially, employees are given 20 percent of their scheduled work time as down time to pursue their own activities. Google execs believe that by allowing their staff to have downtime to “think”, they will be more productive. They claim that some great ideas have come from this downtime, such as Google news and Gmail. However, it could be argued that these ideas could still have been formed without taking 20 percent of the work week to think of them, and that Google is actually losing productivity with this perk. (Retrieved from http://abcnews.go.com/Technology/story?id=4839327&page=1#.UEPF5I2PWa8 August 27, 2012).