Google has succeeded largely in part due to the fact that they are constantly growing and updating to meet the needs of their customers, and the brand loyalty of those customers that has been built over the years. Until recently, they were pretty much unrivalled in their industry. Their position is now being challenged by Bing. One possible weakness that I can see is that Google manages to stay above Bing by attracting the younger, more tech savvy generation, whereas Bing is used more by an older demographic. This could change, however. Last year, Bing partnered with the CW in their ad campaign “tv to Bing about” (Retrieved from http://searchenginewatch.com/article/2109349/Bing-Partners-with-CW-for-Integrated-Advertising August 31, 2012). If Bing is able to lure some of the younger demographic with campaigns such as these, Google could find themselves losing the lead – in the search engine area that is.
Google, I’m sure, will continue to do well however. With a host of other products and services such as Gmail, Google Maps and Google Chrome, Google promises to be a main contender in their industry for some time to come
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