Google’s strongest competition is Bing. In 2011, Google still had 64.42% of the US search market using their search engine. Although they still have two thirds of the market cornered, Bing is steadily growing bigger, and they’re taking users away from Google. (Retrieved from http://mashable.com/2011/04/11/bing-google-stats/ August 30 2012).
What’s Google’s competitive advantage? Brand loyalty. Google users resemble Apple users in that once they use one of their products, they use several, and they stay loyal. People using Google search engines probably be more likely to use Google email (Gmail), Blogger, Google Earth and Google +. They’re also marketed to a younger demographic than Bing, and the younger generetion spend more time online than Bing’s older target market.
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